Deadmau5’s New Tour Shamelessly Sponsored by Nicorette and Deep Personal Failure After Absolute Trainwreck of a Performance

TORONTO, ON — Deadmau5, once hailed as a pioneer of electronic music, has boldly pivoted into his next creative phase: public meltdowns funded by nicotine patches and weaponized nostalgia.

Following a recent performance described by attendees as "what depression would sound like if it learned Ableton", the Canadian producer unveiled a new tour partnership with Nicorette and a little-known startup called Unresolved Trauma™, Inc.

"I've never seen someone press play with that much self-hatred," said one fan, sobbing into a $14 stadium beer."It felt less like a concert and more like an elaborate dare between Deadmau5 and his crippling apathy."

The night was plagued by technical issues, unexplained silence, and what onlookers are calling the "existential vape break" — a full eight minutes where Deadmau5 simply stood on stage, staring into the middle distance, furiously puffing an e-cig like it might deliver him from this mortal coil.

"At one point, he tried to play a track and just... forgot how," said a woman who had driven four hours to see the show."You could feel him googling 'how to DJ' in real time."

According to insiders, the Nicorette sponsorship came together in mere hours after the performance, with executives citing Deadmau5 as "a prime case study for chemical dependency and poor decision-making under pressure."

Tour merchandise will include Deadmau5-branded nicotine patches, a 3D-printed model of his shattered dignity, and a live recording of him sighing into a cracked headset mic.

The official tour slogan?“Smoke Breaks Between Breakdowns.”

"It's really inspiring, honestly," said one disillusioned raver."Shows that you can coast for a decade on the fumes of better years, then completely implode in front of a crowd, and still land a corporate sponsorship."

Meanwhile, critics wonder if this is truly rock bottom, or merely a daring new performance art piece entitled ‘What If I Just Didn’t Care Anymore?’

When asked for a comment, Deadmau5 reportedly adjusted his vape rig, squinted into the crowd, and said:

“This? This is the music.”

Then he pressed play on the wrong track and shrugged.

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